How to create social media content with AI: a complete workflow

Start with three to five content pillars

Content pillars are the recurring topics your account is about. They keep AI output on strategy, because every prompt starts from a pillar instead of a blank page. Most small brands do well with three to five.

For a skincare brand, pillars might be ingredient education, routines, customer results, behind the scenes and offers. For a restaurant: dishes, the team, events, offers and the neighbourhood. Write one line describing each pillar and who it's for, and keep that list next to you whenever you write prompts.

Plan the week before you generate anything

A simple weekly plan stops you making random posts. Decide how many posts you'll publish on each platform, which pillar each post belongs to, and what format it needs. A realistic starting plan for a small team might look like this:

• Three short vertical videos for TikTok, Reels and Shorts (the same clip can often run on all three).
• Two feed posts for Instagram and Facebook: one image post and one carousel or video.
• One or two LinkedIn posts if you sell to businesses.
• Five to ten Pinterest pins if your products are visual, such as home, fashion, food or beauty.
• Stories on most days, which can reuse images from the week's posts.

Write prompts that carry your brand

Generic prompts give generic content. Each prompt should say what the post is about, who it's for, which platform it's for and the one thing a viewer should take away. Add your tone, such as playful, calm or expert, and any facts the AI can't know, such as prices, dates and product details.

Better still, save your brand details once. A brand profile with your audience, voice, colours and logo means you don't repeat them in every prompt, and the content stays consistent from week to week.

• Weak: "Instagram post about our candle."
• Strong: "Instagram feed post for our amber and cedar soy candle, for people who love cosy evenings at home. Calm, warm tone. Mention it burns for 50 hours and ships free over $40. End with a link-in-bio CTA."

Make the video posts

Short vertical video gets the most reach on most platforms right now. For each video post, decide the hook (the first second), the single scene and the shape. Generate 9:16 for TikTok, Reels and Shorts. Keep clips short, usually 5 to 15 seconds for a single idea, and add captions or trending audio in the platform's own app where it helps.

If you post products, start from a real product photo so the clip shows the actual item. If you're showing a mood or a place, a text-only prompt gives the model more creative room.

Make the image posts

Image posts are quick to make and still work well in feeds, on Pinterest and in Stories. Generate several options at once and keep the best. Use 4:5 portrait for the Instagram and Facebook feed (it takes up more of the screen than square), 1:1 where square is expected, and 9:16 for Stories and pins.

Write captions and hashtags for each platform

The same post needs different words on different platforms. TikTok captions are short and conversational. Instagram captions can be longer, with a hook in the first line before the "more" cut-off. LinkedIn posts read best as a short story or insight with a clear takeaway and few hashtags. Pinterest descriptions should include the words people search for.

Hashtags help people and the platform understand what a post is about. A handful of specific, relevant hashtags usually does better than a long list of broad ones. Ask the AI for a set per platform and trim it to what genuinely fits the post.

Batch it: one session, one week of content

Batching saves the most time. Set aside one session a week to generate everything, then a second, shorter session to review and schedule. A batching session might look like this:

• Review last week's numbers and note what worked.
• Write the week's prompts from your pillars and plan.
• Generate videos, images and copy for each post.
• Pick the best versions and regenerate anything weak.
• Schedule posts in your usual scheduling tool or in each platform's own scheduler.

Measure what works and feed it back

Each platform shows reach, watch time, saves, shares and clicks. Look at which pillars, hooks and formats perform best, and write the next week's prompts around them. Over a few weeks this turns AI from a content machine into a system that learns what your audience responds to.

How to do it in Qevio

Set up your Brand Kit once with your brand name, audience, voice, up to 6 colours and your logo, and every new generation uses it. For a complete post, use the AI Campaign Generator with the Social Only bundle: it makes a video, a social caption, hashtags and a call to action from one prompt. Name the platform in your prompt, such as TikTok, Instagram, LinkedIn or Pinterest, and choose the shape: 9:16, 1:1, 4:5 or 16:9.

For more images, the AI Image Generator makes 1 to 8 per run. For extra captions, hooks and hashtag sets, use the AI Content Generator, which writes per platform and costs the fewest credits. Keep each week or campaign in its own Project so it's easy to find later. The credit price is always shown before anything runs.

What to do outside Qevio

Qevio never posts for you. Download the files, copy the captions and hashtags, and post or schedule them in your usual tool. Add music, stickers or trending audio inside each platform's app.

Review before anything goes live

A quick routine catches most problems.

• Does it sound like your brand, not like a generic AI post?
• Are product details, prices and dates correct?
• Do images and videos look natural, with no odd hands, text or backgrounds?
• Is each post the right shape for its platform?
• If a post is sponsored or uses a creator style, is it disclosed the way the platform requires?

Questions

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