AI video ads for Shopify stores

Why video ads matter for a Shopify store

On Instagram, Facebook and TikTok, people scroll past still images quickly. A short clip that shows the product moving, in use or in a real setting gives them a reason to stop. For a store with dozens of products, the problem is volume: every product needs several versions to find the one that works.

AI video tools help with that volume. You start from a product photo or a written idea and get a short clip in the size the platform needs. You still choose the angle, check the result and decide what to run, but you no longer need a shoot for every test.

Pick the right products to start with

Don't try to make ads for the whole catalogue on day one. Start with three to five products where a video has the best chance of paying off.

• Best sellers: they already convert, so better creative can scale them.
• Products with a visible result: skincare, cleaning tools, gadgets, anything with a clear before and after or a satisfying action.
• Products that look better in use than on a white background, such as clothing, bags, lamps or home decor.
• Seasonal products with a deadline, where a quick video for a sale is worth more than a perfect one next month.

Plan the ad before you generate it

A product video ad has four jobs: stop the scroll, show the product, give one reason to buy and tell people what to do next. Write those four things down in a sentence each before you open any tool. The clearer the plan, the better the prompt and the fewer credits you spend on retries.

• Hook (first 1 to 2 seconds): a problem, a surprising visual or a bold claim you can back up.
• Product: what it is, shown clearly, ideally in use.
• Reason to buy: one benefit, not five.
• Call to action: shop now, get 20% off today, free shipping this week.

Hook ideas that work for store products

The hook decides whether anyone sees the rest. These patterns work for most physical products and are easy to describe in a prompt.

• The problem shot: the messy desk, the dull skin, the tangled cables, then the product.
• The close-up: a slow macro shot of the texture, the stitching or the pour.
• The reveal: a hand pulls the product from the box or from behind something.
• The transformation: the room, the outfit or the face before and after.
• The question on screen: "Still using a plastic bottle?" with the product in view.

Sizes for Meta, TikTok and YouTube

Make the same idea in more than one size so it fits every placement. Vertical 9:16 is the most important today because it covers Reels, Stories and TikTok. Add 4:5 portrait or 1:1 square for the Facebook and Instagram feed, and 16:9 landscape if you run YouTube in-stream ads. Qevio makes all four, so you can make one version in each size from the same prompt.

Keep the product and any text in the middle of the frame. Platforms place buttons and captions over the edges, especially at the bottom of vertical video.

How to make a Shopify video ad in Qevio

Open the Video tool, or One Prompt Studio if you want images and written content in the same run. Attach up to 4 product photos (JPG, PNG or WebP, up to 10 MB each). A clear photo on a plain background works best, and extra angles help the model keep the product right.

Describe the scene, the hook and the movement in plain words, choose a length of 5 to 30 seconds (depending on the model) and the format, then check the credit estimate before you generate. Pick the Product Ad quality mode for images where the product must stay accurate, or Realistic for a creator-style look.

When the clip is ready, download the MP4 and upload it in Meta Ads Manager, TikTok Ads Manager or your Shopify marketing app. Qevio never posts or runs ads for you.

Example prompts you can copy

Swap in your own product, audience and offer.

• Vertical 9:16, 15 seconds. A hand places our matte black water bottle on a gym bench, slow push-in, condensation on the surface, bright natural light. Calm and premium.
• Square 1:1, 10 seconds. Our linen tote bag swinging on a shoulder in a sunny street market, handheld feel, warm colours, product always in frame.
• Vertical 9:16, 15 seconds, UGC style. A young woman in her bathroom holds our serum up to the camera, natural window light, close-up of the dropper, relaxed and honest.
• Portrait 4:5, 10 seconds. Top-down shot of our ceramic candle on light oak, a match lights it, soft smoke, cosy evening light, room at the top for a headline.

Write the words that go with the video

Every video ad also needs primary text, a headline and a call to action. Keep the primary text to one benefit and one reason to act now, and match the headline to the hook so the ad feels like one message. Qevio's Generate Content tool and One Prompt Studio write titles, descriptions, captions, hashtags and calls to action from the same prompt, so the words match the clip.

Check before you launch

AI clips can change small details. Before you spend money on an ad, check it like a customer would.

• The product looks like the one you ship: colour, shape, logo and label.
• No claims you can't prove, especially for health, beauty and before-and-after results.
• Text and the product sit inside the safe area of the format.
• The offer in the video matches the offer on the product page.
• Your ad platform's rules on AI-generated or realistic content are met.

Test, keep the winner, make more of it

Run two to four versions of an ad at once with the same audience and budget, so you can see which hook or visual made the difference. After a few days, pause the weakest, keep the strongest and make new variations of the winning angle. AI makes that last step fast: change one thing in the prompt, such as the hook or the setting, and generate again.

Questions

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